AI Sprints
01 / 10
White Rabbit Brussels–Best in Brussels.eu
01
AI training for public affairs and comms teams · 2026

Teach the team
to think in
prompts and automation.

Foundations · creative production · automation, built on your own files.
↓ See the three tracks
02
Who it's for

Small teams carry a big mandate, with no room to be slow.

Public affairs and communication teams at European associations, federations, consultancies and mission-driven organisations turn a broad mandate into position papers, consultation responses, monitoring notes, Board papers, member communications and events, produced under permanent time pressure, usually by a team already sitting on Claude or ChatGPT Business seats. The gap isn't access to AI. It's a shared, reliable practice.

2–6

people, the team size we design for

1 day

on-site to build your first real automation

3

tracks: foundations, creative, automation

03
Proof, not theory

For three years we've been studying generative AI and applying it, successfully, across different kinds of services for European associations. The creative module in this offer is that same practice, handed to your own team, not a demo built for the pitch.

▶ INSUROPE · AI walkthrough video

One presenter, every market

Pain point: a global employee-benefits network needed the same complex walkthrough explained consistently across many markets. Re-shooting with a local presenter for each language wasn't realistic.

Solution: one AI avatar presenter, filmed once and redeployed in multiple languages with matching lip-sync, so every market got the same polished walkthrough without a new shoot.

▶ Moonshot opener

A cinematic opener, no film crew

Pain point: a major convention needed an opening film with real cinematic weight, the kind a traditional shoot couldn't deliver on the timeline or budget available.

Solution: a fully AI-generated cinematic opener set the tone for the room before a single speaker took the stage.

↗ TIE · first AI advocacy campaign, 2023

Three years ahead of the market

Pain point: Toy Industries of Europe needed a technical regulatory story to land with a general audience, on an association-sized budget and timeline.

Solution: what became the toy industry's first advocacy campaign built entirely with generative AI, proving the approach three years before it became common practice.

▶ The Endurance · animated history

A century-old story, felt again

Pain point: a hundred-year-old survival story only lands if a modern audience can feel it. Text and archive photos alone don't carry that weight.

Solution: AI animation brought the story back to life for a contemporary audience, turning archive material into something people watch to the end.

04
Avatars

Since 2024 we've been experimenting with different avatar technologies, both moving and static. The same AI avatar system, redeployed across formats and topics, built once and reused for every new brief instead of a new shoot.

▶ Generative AI avatar · advocacy storytelling

One face, every topic

Pain point: turning a written advocacy position into video usually means booking a spokesperson, a studio and a shoot day for every single topic.

Solution: a reusable AI avatar delivers the message on camera: same face, same voice, redeployed across topics without a new production each time.

▶ Generative AI avatar · EU influence

Made to be watched, not skimmed

Pain point: associations reaching for EU decision-makers compete with everyone else's PDF position paper. Flat text doesn't hold attention in the Brussels bubble.

Solution: the same avatar system turned a policy argument into a short, visual piece built to be watched, not skimmed.

05
Content creation

Four short, practical pieces, each one a capability that shows up directly in the training, not a separate demo reel.

▶ Claude + Canva · creative production

Built on templates you already have

Pain point: comms teams already have on-brand Canva templates. Rebuilding that inside a new tool means starting from zero.

Solution: Claude working directly inside your existing Canva templates, so the creative module builds on what your team already has.

▶ Reusable setup · no cold start

Stop re-explaining who you are

Pain point: every new chat starts from zero, re-explaining your organisation, tone and rules, every single session.

Solution: a reusable project setup that remembers your organisation once, so every session after training picks up where the last one left off.

▶ AI avatar · presentations

Present without being in the room

Pain point: the same material for five audiences usually means recording it five times, or being there in person every time.

Solution: your own AI avatar delivers the presentation for you, ready whenever it's needed, not only when you're free.

▶ Multi-agent council · quality control

Four agents, one final check

Pain point: a single AI answer, taken at face value, is a risk no association can really afford on anything that matters.

Solution: a council of four agents, skeptic, realist, builder, chairman, argues it out before anything gets signed off, the same check built into every deliverable we hand back.

06
What's missing from a generic AI course

A capable AI trainer can teach any team, in any sector, to use ChatGPT and Claude well. That's necessary. It's also not enough for a team whose real output is a public affairs position that has to land.

Most training covers

  • ChatGPT vs Claude, and when to use which
  • Prompt engineering fundamentals, reusable templates
  • Working faster inside PDFs, Word, Excel, long reports
  • A one-page AI governance charter, aligned with GDPR and the AI Act

What's missing on top

  • Turning a position paper or a consultation response into the formats the campaign actually needs, in an afternoon
  • Turning a policy position into a LinkedIn card in ten minutes, not a design ticket
  • Producing event and campaign assets without commissioning a designer each time
  • The same creative production capability we normally reserve for our own client work
07
The offer

Three tracks,
one plan.

Every track opens with a short audit of your current workflows and the specific projects you actually want to move on, not a generic curriculum applied on day one. Policy and comms sit in the same room, because the work crosses between them anyway.

Illustration: a small 3D character inspecting documents with a magnifying glass
TRACK·01 · ENTRY POINT

Foundations Sprint

We map how the team works today, then set up the ground: accounts, settings, a shared memory the whole team writes to, and the tools connected to each other. Article 4 of the AI Act is covered here and built into the setup.

1.5 days on-site · 2 people
Illustration: a small 3D character handling the LinkedIn, X and Canva logos
TRACK·02
Where most teams land

Comms Sprint, Creative Edition

The production day. We connect the AI to the tools you publish with, build your templates, an avatar and a voice, then set up posting to LinkedIn and X so the work leaves the room the same day.

1 day on-site + 2 weeks delivery · 2 people
Illustration: a small 3D character next to an automation flow of connected nodes
TRACK·03 · UP TO 6 PEOPLE

Automation Sprint

We take the recurring job that costs the team the most time and make it run by itself: the tool installed, the APIs connected, the flow designed together and built. You also leave with a second flow, for example a morning press review or a monitoring digest on the files you follow.

1 day on-site + 2 weeks build · up to 6 people

The audit tells us where you start. Most teams: Foundations to open the door, Comms Sprint to do the work, Automation when one job has to run without them.

08
Investment

One line per deliverable, so it's clear what each track actually buys, with no bundled abstractions.

Deliverable01 Foundations02 Comms Sprint03 Automation
Format1.5 days on-site1 day + 2wk delivery1 day + 2wk build
Participants included22Up to 6
ChatGPT & Claude literacyFull moduleRegister onlyRegister only
Live automation, real jobNoIncludedTwo flows built
Creative production moduleNoIncludedNo
AI governance charterIncludedIncludedIn track 01
Post-programme support30 days, email30 days, email30 days, email

Support is included on every track. Tracks can also run back to back, one to two weeks apart, so the team practises in between.

09
Why not a new vendor

No stock scenarios

Every exercise runs on your own documents from day one, not templated case studies built for nobody in particular.

Proven, not theoretical

The creative module is the same stack we use to produce advocacy campaigns, manifestos and event materials for our own clients.

One invoice, one crew

A single senior crew, start to finish, with no account layer in between.

GO
White Rabbit Brussels
Next step

Two dates, two weeks apart. That's all it takes.

Confirm the track, or the bundle, and we lock your dates. Same senior crew from scoping to delivery.

Get in touch with Alberto →

WHITE RABBIT BRUSSELS
SQUARE DE MEEÛS 35 · 1000 BRUSSELS
WORKING IN EN / FR / IT