Small secretariats carry a big mandate, with no room to be slow.
Comms offices at European associations, federations and mission-driven organisations turn a broad mandate into policy papers, consultation responses, Board papers, member communications and events, produced under permanent time pressure, usually by a team already sitting on Claude or ChatGPT Business seats. The gap isn't access to AI. It's a shared, reliable practice.
people, the comms team size we design for
on-site to build your first real automation
tracks: foundations, then creative
For three years we've been studying generative AI and applying it, successfully, across different kinds of services for European associations. The creative module in this offer is that same practice, handed to your own team, not a demo built for the pitch.
Pain point: a global employee-benefits network needed the same complex walkthrough explained consistently across many markets. Re-shooting with a local presenter for each language wasn't realistic.
Solution: one AI avatar presenter, filmed once and redeployed in multiple languages with matching lip-sync, so every market got the same polished walkthrough without a new shoot.
Pain point: a major convention needed an opening film with real cinematic weight, the kind a traditional shoot couldn't deliver on the timeline or budget available.
Solution: a fully AI-generated cinematic opener set the tone for the room before a single speaker took the stage.
Pain point: Toy Industries of Europe needed a technical regulatory story to land with a general audience, on an association-sized budget and timeline.
Solution: what became the toy industry's first advocacy campaign built entirely with generative AI, proving the approach three years before it became common practice.
Pain point: a hundred-year-old survival story only lands if a modern audience can feel it. Text and archive photos alone don't carry that weight.
Solution: AI animation brought the story back to life for a contemporary audience, turning archive material into something people watch to the end.
Since 2024 we've been experimenting with different avatar technologies, both moving and static. The same AI avatar system, redeployed across formats and topics, built once and reused for every new brief instead of a new shoot.
Pain point: turning a written advocacy position into video usually means booking a spokesperson, a studio and a shoot day for every single topic.
Solution: a reusable AI avatar delivers the message on camera: same face, same voice, redeployed across topics without a new production each time.
Pain point: associations reaching for EU decision-makers compete with everyone else's PDF position paper. Flat text doesn't hold attention in the Brussels bubble.
Solution: the same avatar system turned a policy argument into a short, visual piece built to be watched, not skimmed.
Four short, practical pieces, each one a capability that shows up directly in the training, not a separate demo reel.
Pain point: comms teams already have on-brand Canva templates. Rebuilding that inside a new tool means starting from zero.
Solution: Claude working directly inside your existing Canva templates, so the creative module builds on what your team already has.
Pain point: every new chat starts from zero, re-explaining your organisation, tone and rules, every single session.
Solution: a reusable project setup that remembers your organisation once, so every session after training picks up where the last one left off.
Pain point: the same material for five audiences usually means recording it five times, or being there in person every time.
Solution: your own AI avatar delivers the presentation for you, ready whenever it's needed, not only when you're free.
Pain point: a single AI answer, taken at face value, is a risk no association can really afford on anything that matters.
Solution: a council of four agents, skeptic, realist, builder, chairman, argues it out before anything gets signed off, the same check built into every deliverable we hand back.
A capable AI trainer can teach any team, in any sector, to use ChatGPT and Claude well. That's necessary. It's also not enough for a secretariat whose real output is public-facing.
Every track opens with a short audit of your current workflows and the specific projects you actually want to move on, not a generic curriculum applied on day one.
Tool literacy, prompt engineering and AI governance: the generalist track, for staff outside the comms function, done on your own documents.
One real automation, built live on your own recurring job, plus a creative production module: social templates, event materials, campaign assets.
Both tracks, sequenced two weeks apart so the team practises in between. Full literacy, plus full creative capability, sized for a larger secretariat.
The audit tells us where you start. Most secretariats: Foundations to open the door, Comms Sprint to do the work.
One line per deliverable, so it's clear what each track actually buys, with no bundled abstractions.
Support is included on every package. Every extra participant, on every package, is priced the same way. The Bundle simply starts from a bigger team.
Every exercise runs on your own documents from day one, not templated case studies built for nobody in particular.
The creative module is the same stack we use to produce advocacy campaigns, manifestos and event materials for our own clients.
A single senior crew, start to finish, with no account layer in between.
Two dates, two weeks apart. That's all it takes.
Confirm the track, or the bundle, and we lock your dates. Same senior crew from scoping to delivery.
Get in touch with Alberto →WHITE RABBIT BRUSSELS
SQUARE DE MEEÛS 35 · 1000 BRUSSELS
WORKING IN EN / FR / IT